To relaunch Refinery29's iconic 29Rooms experience in celebration of its 20th anniversary, creating an immersive, cosmic-themed activation during Coachella weekend to engage festival-goers and brand partners.

A retro-futuristic, celestial lounge featuring interactive installations, wellness experiences, and brand activations, designed to provide a rejuvenating oasis amidst the festival's energy.

Transformed a Palm Springs venue into the Lunar Lounge, incorporating elements such as the Stardust Café by Unbothered, astrology and tarot readings, flash tattoos, and an escape room. Collaborated with brand partners like eos and First Response to integrate their products into the experience seamlessly.

Attracted over 600 attendees during the two-day activation, generating significant social media buzz, and coverage from major media outlets, including BizBash and Adweek.